Gwen Stefani + HP
Gwen Stefani has teamed up with Hewlett-Packard to launch the consumer-facing portion of the company’s $300 million global marketing campaign. Stefani’s HP site provides templates to create greeting cards and other materials.
HP, in touting those alliances, says it wants to make it easier to publish from the Web to printed media such as photo albums. Yahoo’s Flickr, a photo sharing site, for instance, will incorporate HP technology, to create customized posters and other products. - clickz
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