The Dark Knight & Reeses
“Batman: The Dark Knight” might not hit the screens until mid-July, but The Hershey Co. hopes to start cashing in on the movie spectacle next month.
Hershey will offer promotional products such as bat-shaped Reese’s Peanut Butter Cups in milk chocolate and dark chocolate, said Jody Cook, director of product publicity.
Reese’s Pieces will be sold in bat colors of black and gray, and Kit Kats will have a bat imprint on the bar, she added.