The boys of ENTOURAGE aren’t exactly living the high life as season 5 starts; with all of the characters in either career or relationship crossroads….

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The NFL ushers in its 89th season with a giant celebration in its special free pregame event, “NFL Opening Kickoff 2008 Presented by EA Sports.” Usher, Keith Urban and Natasha Bedingfield will perform at the Kickoff concert event from New York City’s Columbus Circle on Thursday, September 4.

The event begins at 3:00 p.m. ET with a public screening of the New York Giants edition of “America’s Game,” with musical performances starting at approximately 4:00 p.m. and running until 6:45 p.m. Admission is free, tickets are not required, and all are welcome.

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The lights at the Peach Pit went out at the turn of the century when Beverly Hills 90210 went off the air. But the television show that was a pop culture sensation in the 1990s is back, in what’s being marketed as an edgy, updated show. The prime time teen soap premieres Tonight. - NPR

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Want to experience the Entourage lifestyle? Now’s your chance to Live It! Travel like Vince and the boys aboard “Entourage Air”* this September on Virgin America’s newest route: New York (JFK) - Vegas. Book a first class ticket on Entourage Air and you’ll be flying Entourage Class, where passengers will receive:

* Free episodes of Entourage on RED**
* Noise Canceling Headphones***
* A glass of signature champagne***
* Godiva truffles***
* Kiehl’s Since 1851 Perennial Favorites Travel Set***
* Altoids***
* Entourage Air blanket and eye mask***

Entourage Class…Live It! and don’t forget to tune in to the season premiere of Entourage, Sunday, September 7th, at 10pm/9c, only on HBO.

Virgin America

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Michael Phelps is continuing his dominance out of the water — he’ll host the season premiere of Saturday Night Live on September 13, NBC announced Wednesday.

Rapper Lil Wayne will join the Olympic swimmer — who won eight gold medals in Beijing — as musical guest.

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Free previews for every team for the 2008 NFL Season. Each video includes interviews and highlights.

(iTunes Link)

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Just two months after giving birth to daughter Honor Marie, Jessica Alba is 25 lbs. lighter – and her trainer is telling PEOPLE just how she did it.

“Jessica went from a size 8 to a size 4 pretty quickly,” says Alba’s longtime trainer Ramona Braganza. The actress – who flaunted her post-baby body at the ALMA Awards on Aug. 17 – has been opting for a low-fat, low-carb diet as part of Braganza’s 321 Baby Bulge Be Gone plan.

She has been sweating, too: With an elliptical machine and treadmill at home, Alba, 27, has resumed her routine of core exercises, cardio and circuit training.

“The Mad Dog Sports Show,” will debut on September 15 and will air
from 2pm - 7pm on Sirius XM Radio.
The new channel “Mad Dog Radio,” will launch at a later date.

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It’s a new HBO Series about vampires.

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